Interaction Design and User Experience is a well recognized field. The Business of Interaction Design and User Experience have formalized over time. Yet often UX Consultants and Interaction Designers witness awkward business expectations from the Clients.

There are many noticeable challenges in the UX Ecosystem. One of them is missing…

The article discussed a lot about Business strategies & growth hacking tactics without naming any of the two. The article missed the society's vigil & State's regulatory aspects too. The long term consequences phenomenon are very much reflected and considered in Political Science & Religion. Political Science shapes a nation in many decades. Societies, culture and lifestyle are progressive. They have constantly changed since dawn of time. The societies and habitats will adjust to the change over time. Although administrative and regulatory bodies absorb and channelize the situational impacts. Sustainability, Environment & Planet are already been formally discussed in Political Science syllabus. Pace of service is less than Pace of product is less than pace of Business is less than pace of Political ideas is less than pace of Social Philosophies is less than pace of Religion.

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The time has arrived from economic standpoint to identify the pace of Information Technology Industry, Live Action Film Industry and Animation Industry. In the past three decades Information Technology, Live Action Films and Animation have gone through massive technological advancements that result in mature industry. These three can’t continue to…

The future of Grocery E-Commerce legal dispute assessment, social capital significance and perception of local law practices in India.


Grocery E-Commerce is at a nascent stage in second tier cities in India. The behavioral aspect of grocery E-Commerce consumers are different in mid tier cities as compared to Metropolitan. Dispute in the local market are fought over words between the consumer and local retailers to resolve. The serious…

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Holding the Smart City by its tail. Heatmaps for Public Transport abounding areas. Like Bus Depot, Taxi Stand & Auto Stand.

I somehow feels that Google Maps is build in U.S. and contextually solve problems specific to that demography. Most of the people in Western Countries have privately owned vehicles. So, they hop in the car, open Google Maps, set the Destination and cruise. But this is not the same with…

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Every time I meet a Client, a CEO, a Product Manager, they ask me, What UX Process do I follow? The more I practice UX in Corporate, the more I realize, it can be a Framework and some part of the framework could be methodology. But UX as a “Process”…

Ratul Aich

UX related posts. My blog writing style is sometimes disruptive. Read them with a new Outlook!

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