Chat GPT Changing the Face of Mood Advertising Through Influencers Reels.
One of the pleasantly embarrassing memories that we may all associate is, once in a while, a new jingle resembles so much of the mood of a popular brand that at the outset we loudly call out and then find ourselves disproportionately discontent on discovering that the jingle isn’t endorsing the brand of our liking that we recalled.
One of the important sets of activities that are carried out by advertising agencies to realize the brand’s mood is by composing a mood board. Unanticipated similarities in the mood board are the reason for the similarity in the moods of the popular brand and the new jingle.
Ethos, Pathos, and Logos are three philosophical elements in advertisements. Click the link to learn about Ethos, Pathos, and Logos: How to Create Persuasive Ads (Link). There was an obvious resemblance in the Pathos between the new Jingle and the popular advertisement which helped us to instantly draw a relationship between the two. Similar methods are used in surrogate advertising too. The degree of resemblance is kept high in surrogate advertising. Viewers have metaphorically advertised the primary product of the brand like liquor through the deception of another product like mineral water in surrogate advertising.
Although the idea that I am going to discuss is trying to do wonder with a very low degree of ‘obviousness’ in the resemblance of Pathos, span over a duration.
Don’t worry if you didn’t get it, I’ll describe it.
There are different categories of reels exist on social media. Some of the categories of reels are short skits, standup comedy, dance videos, tourism videos, songs, food blogging, pets, etc.
Every time we open any popular social media, we end up spending a considerable time scrolling reels before we pulled back to our wits. In the age of reel scrolling, the generative power of Chat GPT can be used by the influencers to articulate a very tiny Pathos aspect of each reel by only aligning one of the attributes which could be the tone, feel, looks, etc with the mood of the brand.
One of the scenarios would be to suppose, your mood has been eloquently enhanced over the next 20 mins of scrolling reels in a way to entice you emotionally to grab a mug of coffee from Starbucks. Maybe you would like to watch some Starbucks and popular Coffee brands’ video advertisements before proceeding further.
Scrolling through a sequence of carefully arranged reels has the ability to change your mood, finally persuading you to engage in an activity as the ad of the brand breaks out at the end of the sequence.
This could be called incremental mood advertising.
The reason to superimpose very little aspect of the Pathos of the brand on a reel is that the reel should not look and feel like an advertisement. Reels trying to persuade something to sell directly look cheap. It is because a great effort has been put in by professionals to direct an ad articulately and trying to equate low-budget and low-effort individual influencer reels will do more harm than good. So, reels should look and feel like reels with a pinch of Pathos of the brand they are associating.
The only underwritten rule in incremental mood advertising is not to break the spell by being too loud and obvious like any other form of advertising.
Click here to find Chat GPT Changing the Face of Mood Advertising Part 2.
