Design Thinking A Funny Take

Ratul Aich
2 min readJul 26, 2017

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Design Thinking is not just for Designers, it is for Everyone.

Coach’s Persona Study

Life Coaches

They do what they do best! Makes you super motivated on every aspect of the idea. Everything seems possible. Your heart pumps fast and you feel like an adrenaline rush. Occasionally they will provide you with magic templates to fill. The motto is “Do now, Right now!”. There are high chances of passing out of extensive exhaustion if you are not on an energy drink diet. By the end of the session, you may silently contemplate leaving your current domain and taking up life coaching design thinking as your full-time career.

Corporate Trainer

Take you through the whole syllabus without actual implementable learning. A very relaxing session, you may topple occasionally. You will feel like you know everything until you try to do it alone. The lunch was good though.

Marketing Coaches

Filter and weigh everything with Go to Market Strategy. If ideas fall into the existing Market’s motif, then worth it. Won’t let you slip into philosophical and ambiguity. Keep it practical and close to reality.

Sales Coaches

Confident, authoritative, and uni-directional. To your every question they will reply confidently even if it’s completely wrong. Most of the time you will agree due to their appeal. Only entertain those tangible ideas that are achievable quickly (in a quarter).

Executive Coaches

Top Grade Jargon. So confidently uttered that no one will dare to question it. First of all, you need to comprehend to question something. Portray as if they themselves have discovered Design Thinking at Stanford University which is its origin. They will supersede others’ design thinking processes with their process.

Business Coaches

Turn Design thinking into a 100 questionnaire Business Pitch. You may have to frequently check Dictionary to distinguish between two synonymous words. Mission-Vision, Capacity-Capability, Pain-Gain, and so on. Never contentful even if you manage to achieve 100 out of 100. They will still be expecting something more with ogling eyes. Frequent use of the word “And” seeking to fill one more slot of the idea puzzle.

User Experience Coaches

Self-assigned Guardians of Design Thinking. If you disagree they may subtly narrate their educational background to make you feel trivial. Overexcited repeats at intervals “Everyone can be a Design Thinker” like Gusteau in Ratatouille movie. Slide Presentation and Infographics will be super expressive and delightful. Overwhelm you with processes at incremental steps. Occasionally narrates example-based failure and success stories. Some of the failure stories of their own that they will term as experience.

Story to be continued…

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Ratul Aich

UX Principal Consultant, BSc Viscom, Diploma Animation. Disruptive blogging, Erotica, Drama, Slice of Life Film Screenwriting. https://LinkedIn.com/in/ratulaich